Spurs interested in a £120 million scheme as two more off-field agreements are reached

Tottenham has gotten indirectly involved in a business network that includes two other Premier League clubs.

Ange Postecoglou has made his first two summer acquisitions, two 18-year-old midfielders named Lucas Bergvall and Archie Gray, in recent days.

The recruitment staff in North London has a busy summer ahead of them. The same holds true behind the scenes in the commercial section.

They have already announced new sponsorship deals with BP Pulse, Castrol, and Citygreen, increasing commercial revenue from a record £228 million last year.

That figure trailed just the two Manchester clubs and Liverpool.

With their latest sponsorship deal, they are likely to play a major role in a Premier League sponsorship group alongside two of the clubs they exceeded in that category.

Tottenham, Newcastle, and Wolves have all signed with the company.
Tottenham announced on Monday (1 July) that they have collaborated with BetMGM, who will be the club’s new training kit sponsor.

They replace Getir, a Turkish grocery delivery firm that was recently forced to depart the UK market due to severe financial issues.

The deal’s value has not been announced, however it is believed to be worth roughly £10 million per season.

Surprisingly, Spurs are not the only club to contract with BetMGM in recent years.

The corporation spends £120 million on marketing each year, but the Spurs deal will be by far the most lucrative for any of the clubs involved, demonstrating how far ahead they are of the other two in terms of commercial attractiveness.

Tottenham‘s commercial operations are detailed. The club’s two main sponsors are Nike for their kit and AIA for their front-of-shirt, valued £30m and £40m annually, respectively.

These are both long-term contracts, with Spurs committed for the foreseeable future.

While there may be step-up provisions in deals involving on-pitch performance, the margins will be minimal.

As a result, any value created by the Spurs in the next years will have to come from somewhere else.

They are looking for a new sleeve sponsor, which has recently become the third-most profitable aspect of a club’s commercial portfolio.

There has been no word on that, but the three-year £42.5 million agreement they nearly negotiated with South Africa’s tourism authority provides an indication of the type of value they will want.

Meanwhile, Tottenham are still looking for a naming rights deal for their world-class stadium.

Daniel Levy claims that the benefits of Spurs’ brand being associated with concerts and other non-football events they arrange have far exceeded the potential financial gain from an agreement.

However, with a new commercial director set to be hired soon, this could change at any time.

And, with a long-term naming rights contract for £150 million on the table, Spurs have the opportunity to increase their commercial revenue in the future.